Location Based Entertainment

Strategy   Licensing    Brand Management   Project Management    Quality Assurance

Bay Laurel Advisors was founded in 2009. Its key principals bring decades of experience of working with major entertainment brands in the world of Location Based Entertainment and Brand Licensing.

Bay Laurel’s team supports Licensors in developing their LBE programs and Licensees in learning how best to work with major IP holders to maximize the potential of a brand.

BLA has had the opportunity to work with a wide range of entertainment entities including major Hollywood Studios (The Walt Disney Company, Universal Studios, Paramount Studios, MGM Studios, Warner Bros., DreamWorks), Television Networks (Cartoon Network), Toy Companies (Hasbro Inc.), Interactive Game Companies (Rovio Entertainment, Microsoft Xbox), singular entertainment brands (Peanuts Worldwide, Care Bears, Crayola Corp.) and a wide range of Location Based Entertainment developers and theme park operators domestically and internationally.