Leaders in LBE Licensing &
Project Development

OUR MISSION

Create impactful guest experiences, rooted in sound business fundamentals, to build lasting emotional connections with consumers

We help our clients find success in the ever-changing entertainment marketplace.

Location Based Entertainment

Strategy Licensing Brand Management Project Management Quality Assurance

Bay Laurel Advisors, founded in 2009 by George Wade, is a leading consultancy focused on increasing brand value, and creating new revenue streams through strategic licensing across location-based entertainment (LBE) and a variety of attractions platforms.

Supported by a global network of industry experts, the firm connects top-tier brands with the best operators and attraction developers, as well as acts as Project Director/Project Manager when necessary.

Bay Laurel Advisors helps clients develop entertainment strategies that resonate with audiences and deliver strong returns, while providing end-to-end support from creative vision through execution. With decades of collective experience the BLA team is widely recognized as a leader in developing premium, entertainment destinations worldwide.